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Stop playing octopus. I automate the boring tasks in your job.

Federico Medinilla

I build software that handles the work you repeat a hundred times a week. You deal directly with the person who writes it.

Tell me what's eating your day

Work

  1. Orders that file themselves

    Wholesale bakery · B2B ordering app · Buenos Aires · 2026

    BeforeOrders arrived over WhatsApp, in no particular order, and every delivery note was typed by hand.

    NowForty shops order from their phone in about ten seconds, and the delivery note files itself.

    Read the case: Orders that file themselves
  2. School announcements in five minutes

    Bilingual school · AI writing assistant · Buenos Aires · 2025

    BeforeEvery family announcement was written from scratch: close to an hour each.

    NowUnder five minutes, in a voice built from 3,500 of the school's real emails.

    Read the case: School announcements in five minutes

Reviews

“What used to be days of back-and-forth between directors and teachers now gets resolved in minutes.”

— Catalina · Directora de Comunicación e Imagen, Colegio Bayard

“Having 70% of the tasks automated is what lets me sleep at night.”

— Micaela · Teia Bakery

What I take off your plate

A switch in green means the system already handles it.

See real examples

Shall we talk?

You don't need to have it all figured out. Tell me where your day goes and what you'd like off your plate, and I'll come back with concrete ideas, not a ten-page quote.

I charge half to start and half on delivery, and that second half only once we both agree it works the way it should.

Buenos Aires · I reply same day · español / english

New message

To: Federico Medinilla

Subject: A new project

Two or three lines is plenty. Screenshots or an example can come later.

It comes straight to me. No mailing list.